NTPEL Assignment 4 Answer 2023 E- Business



NPTEL assignment answer week 4 .This article will help you with the answers to NPTEL (National Programme on Technology Enhanced Learning) to answer course "E-Business" 


Week : 4 Assignment 2023 nptel 


Course Name: E-Business


Below you will find answers for E-Business Assignment 4 Answer 2023:-


NTPEL E-Business Assignment answers 


Q1.The Internet has become an enabler of Customized Mass Marketing because of the

following reason 


a. Reduced cost

b. Reduced time

c. Improved supply chain

d. Higher outreach


Answer:- d. Higher outreach


Q2. In the AIDA model of marketing communication, which of the following stage

represents the act of "convincing the customer that product best suits their need."


a. Attention

b. Interest

c. Desire

d. Action


Answer:- c. Desire


Q3. Which one of the following is NOT a part of e-marketing?


a. Interactive marketing

b. Sales force automation

c. Customer Relationship Management

d. After-sales service


Answer:- d. After-sales service


Q4. Which is the correct order of major supply chain cycles


a. Customer Buying Cycle, Manufacturing Cycle, Procurement Cycle, Replenishment Cycle

b. Customer Buying Cycle, Replenishment

Cycle, Manufacturing Cycle, Procurement Cycle

c. Replenishment Cycle, Procurement Cycle,

Manufacturing Cycle, Customer Buying Cycle

d. Manufacturing Cycle, Procurement Cycle,

Customer Buying Cycle, Replenishment Cycle


Answer:- d. Manufacturing Cycle, Procurement Cycle, Customer Buying Cycle, Replenishment Cycle


Q5. Supply Chain Operations Reference (SCOR) Model has four significant steps: Source,

Make, Deliver and plan. Which one of these has to be carried out synchronously along with the rest


a. Make

b. Plan

c. Deliver

d. Source


Answer:- b. Plan


Q6. Which one of the following is a functional area of Supply Chain Management


a. Strategic Sourcing and Procurement

b. Forecast and Demand Planning

c. Customer Order Fulfilment/Service

d. All of the above


Answer:- d. All of the above


Q7. I bought a printer and installed it. While doing so, I had to download the driver software. The company's distribution channel is


a. Physical

b. Digital

c. Hybrid

d. Dual


Answer:- b. Digital


Q8. For exchanging documents between the ERP  systems of two organization, both organizations discussed and agreed to follow a certain Electronic Data Interchange (EDI) format. This is an example of


a. How technical interoperability can happen

supply chain integration strategy

b. How supply chain interoperability can be

achieved without integration

c. How Supply chain interoperability can be a

precursor of supply chain integration

d. None of the above


Answer:- c. How Supply chain interoperability can be a precursor of supply chain integration


Q9. Receiving, put-away, replenishment, and picking are the functionalities of


a. ERP

b. Transport management system

c. Warehouse management system

d. E-Procurement


Answer;- c. Warehouse management system


Q10. Fleet Management is a_____ transportation functionality


a. Strategic

b. Tactical

c. Operational

d. Collaborative


Answer:- c. Operational