(Week 5) NPTEL International Marketing - Assignment Answer 2023
NPTEL International Marketing - Assignment 5 Answer 2023 .In this article we are going to share answers for NPTEL International Marketing . All the Answers are provided below to help students as a reference. This will help you with the answers to NPTEL (National Programme on Technology Enhanced Learning)
What is International Marketing ?
International Marketing we apply marketing principal [ Marketing Mix] on the world or different countries to identify the needs of different people residing in different countries and meet them. International Marketing also known Global Marketing . International marketing refers to any marketing activity that occurs across borders. Types of international marketing include export, licensing, franchising, joint venture, and foreign direct investment. Global marketing aims to satisfy the needs of global customers.
CRITERIA TO GET A CERTIFICATE
Average assignment score = 25% of average of best 6 assignments out of the total 8 assignments given in the course.
Exam score = 75% of the proctored certification exam score out of 100
Final score = Average assignment score + Exam score
YOU WILL BE ELIGIBLE FOR A CERTIFICATE ONLY IF AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75. If one of the 2 criteria is not met, you will not get the certificate even if the Final score >= 40/100.
Below you will find answers for International Marketing Assignment 5 Answer 2023:-
Q1. Selling concept follows a marketing strategy _____________.
a. Push strategy
b. Pull strategy
c. Both pull and push strategy proportionately equal
d. Neither pull nor push, they use word of mouth
Answer:- a. Push strategy
Q2. "They sell, what they make" -belongs to which marketplace orientation?
a. Marketing orientation
b. Holistic marketing orientation
c. Selling orientation
d. Consumer orientation
Answer:- c. Selling orientation
Q3. "Sense and respond the market" philosophy belongs to ____________ orientation.
a. Selling orientation
b. Product orientation
c. Marketing orientation
d. Customer is king approach
Answer:- c. Marketing orientation
Q4. Product concept focuses on ________________ ?
a. Innovative and high-performance products
b. Cost reduction and high efficiency
c. Both a and b
d. None of these
Answer:- a. Innovative and high-performance products
Q5. Which one of the following marketplace orientations is the latest and considered to be the most comprehensive?
a. Marketing orientation
b. Production orientation
c. Selling orientation
d. Holistic marketing orientation
Answer:- d. Holistic marketing orientation
Q6. Which of the following is not a dimension of the holistic marketing?
a. Internet marketing
b. Internal marketing
c. Integrated marketing
d. Performance marketing
Answer:- d. Performance marketing
Q7. Place in the four Ps of marketing refers to ______________ ?
a. Queen's place
b. Distribution channel, coverage, locations, transport
c. Place of the product to be kept in a showroom
d. All of these
Answer:- b. Distribution channel, coverage, locations, transport
Q8. Which of the following factors favour product standardization?
a. Homogeneity of the consumer needs
b. Seller's need
c. Philosophy of looking all social being as one
d. All of these
Answer:- a. Homogeneity of the consumer needs
Q9. ______________ is anything that can be offered to a market to satisfy a want or need.
a. Customer
b. Product
c. Communication
d. Electronic items
Answer:- b. Product
Q10. ______________ are the goods that are purchased regularly such as staples, impulse goods, emergency goods (newspaper toothpaste, umbrella).
a. Durable goods
b. Perishable goods
c. Convenience goods
d. Consumable goods
Answer:- c. Convenience goods
Q11. A product classification can be based on _______________.
a. Consumer goods
b. Durability and tangibility
c. Industrial goods
d. All of these
Answer:- d. All of these
Q12. Of the five levels in the customer value hierarchy which one belongs to the need and the want?
a. Core benefit
b. Non-core benefit
c. Augmented product
d. Potential product
Answer:- a. Core benefit
Q13. ______________ product is a tangible product to provide the core benefit e.g., hotel room for stay, taxi for commute.
a. Basic
b. Simple
c. Visible
d. Expected
Answer:- a. Basic
Q14. A laptop is a pure tangible good, however, service. air travel involves most of the service.
a. True
b. False
Answer:- b. False
Q15. Which one of the following is not one of the additional Ps of the service marketing?
a. Price
b. People
c. Physical participants
d. Process
Answer:- a. Price
Q16. Production concept is one of the oldest marketing orientations towards the marketplace. It is characterized by _____________.
a. The products are expensive
b. The products are inexpensive
c. The products have mass availability
d. The products are inexpensive and have mass availability
Answer:- b. The products are inexpensive
Q17. Production concept focuses on ______________ .
a. Production efficiency, cost minimization
b. Production heterogeneity, cost minimization
c. Economies of scope
d. Heteroskedasticity of the production labour
Answer:- a. Production efficiency, cost minimization
