(Week 6) NPTEL Consumer Behaviour - Assignment Answer 2023
NPTEL Consumer Behaviour - Assignment 6 Answer 2023 .In this article we are going to share answers for NPTEL Consumer Behaviour . All the Answers are provided below to help students as a reference. This will help you with the answers to NPTEL (National Programme on Technology Enhanced Learning)
Week : 6 Assignment 2023 nptel
Course Name: Consumer Behaviour
Below you will find answers for Consumer Behaviour Assignment 6 Answer 2023:-
NTPEL Consumer Behaviour Assignment answers
Q1. If there is no match between the celebrity and the brand, the audience will remember the celebrity instead of the brand. This effect is known as:
A) Black and White Effect
B) Vampire Effect
C) Rainbow Effect
D) None of the above
Answer:- B) Vampire Effect
Q2. On the 'basis of the nature of relations' among the family members, a family can be classified into two main types:
A) Conjugal and Consanguine
B) Nuclear and Joint
C) Polygamous and Polyandrous
D) None of the above
Answer:- A) Conjugal and Consanguine
Q3. ___________ refers to 'older, married, with grown-up dependent children.
A) Full Nest 1
B) Full Nest 2
C) Full Nest 3
D) Empty Nest
Answer:- D) Empty Nest
Q4. There are generally four ways that families usually use to resolve conflict:
A) Problem-ldentification, Information Search, Buying, Consuming
B) Problem-Solving, Persuasion, Bargaining, and Politicking
C) Problem-Creation, Problem-Solving, Solution- Testing, Reviewing
D) None of the above
Answer:- B) Problem-Solving, Persuasion, Bargaining, and Politicking
Q5. When there is some alteration in technology, keeping the fundamental purpose of using the product almost the same, then we call it innovation-e.g., jet vs propeller aircraft.
A) Continuous
B) Discontinuous
C) Dynamically Continuous
D) None of the above.
Answer:- A) Continuous
Q6. __________ form the last consumer category to adopt an innovation.
A) Late Majority
B) Laggards
C) Late Minority
D) None of the above
Answer:- B) Laggards
Q7. According to Rogers (2003), the innovation- decision process comprises five basic phases. Which among the following options does not represent such phases?
A) Knowledge
B) Persuasion
C) Implementation
D) Production
Answer:- D) Production
Q8. Rogers (2003) defined _______as "the degree to which an innovation may be experimented with on a limited basis."
A) Compatibility
B) Complexity
C) Trialability
D) None of the above.
Answer:- C) Trialability
Q9. When the diffusion forms a permanent purchase pattern, it becomes:
A) Innovation
B) Adoption
C) Consumption
D) None of the above
Answer:- B) Adoption
Q10. __________ refers to the propensity of new products, practices, or ideas to be stretched among people.
A) Innovation
B) Diffusion
C) Adoption
D) None of the above
Answer:- B) Diffusion
