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NTPEL assignment answer week 5 .This article will help you with the answers to NTPEL(National Programme on Technology Enhanced Learning) to answer course "consumer behaviour"
Week : 5 Assignment 2023
Course Name: Consumer Behaviour
Below you will find answers for consumer behaviour Assignment 5 Answer 2023:-
NTPEL Consumer Behaviour Assignment answers
Q1. According to VALS, which among the following options does not belong to the Inner- Directed Lifestyle?
a. Experiential Lifestyle
b. Emulator Lifestyle
c. Societally Conscious Lifestyle
d. I-Am-Me Lifestyle
Answer:- c. Societally Conscious Lifestyle.
Q2. People who try to view things from the world's point of view, such as Lincoln,
Einstein, Mahatma Gandhi, and Swami Vivekananda, fall under which category of
VALS lifestyle classification?
a. Inner Directed
b. Outer Directed
c. Integrated
d. None of the above
Answer:- a. Inner Directed.
Q3. VALS™ segments U.S. adults' mindsets into____ distinct types using a
specific set of psychological traits and key demographics that drive consumer
behaviour.
a. Five
b. Six
c. Seven
d. Eight
Answer:- d. Eight.
Q4. ___ are successful, sophisticated, take-charge people with high self-esteem.
a. Strivers
b. Innovators
c. Thinkers
d. Believers
Answer:- b. innovators
Q5. ___ is almost everything that is socially learned and shared by the members
of a particular society.
a. Lifestyle
b. Culture
c. Beliefs
d. None of the above
Answer:- b. Culture.
Q6. The elements of culture can be as follows:
a. Languages and Symbols
b. Norms and Sanctions
c. Values
d. All of the above
Answer:- d. All of the above.
Q7. ____ reference groups come with a profuse level of influence, namely, the
members of a fraternity/sorority or family.
a. Primary
b. Secondary
c. Tertiary
d. None of the above
Answer:- a. Primary.
Q8. The ____ reference group refers to those others against whom one would like to judge oneself.
a. Aspirational
b. Associative
c. Dissociative
d. None of the above
Answer:- a. Aspirational.
Q9. The more an individual feels a sense of identification with a group, the greater their
psychological or material advantage will be from being associated with the group.
There are three levels at which an individual may be involved with the group:
a. Compliance, Differentiation, Externalization
b. Compliance, Identification, Internalization
c. Non-compliance, Differentiation, Externalization
d. Non-Compliance, Identification, Internalization
Answer:- b. Compliance, Identification, Internalization
Q10. ____ relates to an individual's choice/ motive to augment or prop up his self-concept by associating himself with positive reference groups and /or dissociating himself from negative referents:
a. Informational Benefits
b. Utilitarian Benefits
c. Value-Expressive Benefits
d. None of the above
Answer:- c. Value-Expressive Benefits.
