(Week 1) NPTEL Marketing Management 2 - Assignment Answer 2023
NPTEL Marketing Management 2- Assignment 1 Answer 2023 .In this article we are going to share answers for NPTEL Marketing Management 2 . All the Answers are provided below to help students as a reference. This will help you with the answers to NPTEL (National Programme on Technology Enhanced Learning)
Week : 1 Assignment 2023 nptel
Course Name: Marketing Management 2
Below you will find answers for Marketing Management 2 Assignment 1 Answer 2023:-
NTPEL Marketing Management 2 Assignment answers
Q1. A person has decided to buy a two wheeler and has selected a few models and is currently comparing the features of different models. The stage of buyer decision process the person is currently engaged in is:
a. Purchase Decision
b. Post Purchase behavior
c. Need discovery
d. Evaluation of alternatives
Answer:- d. Evaluation of alternatives.
Q2. Which of the following correctly represents the four qualities of an opportunity?
a. Assertive, timely, Durable, detached from a product
b. Attractive, timely, Durable, Anchored in a product
c. Attractive, timely, Doubtful, Anchored in a product
d. Attractive, unique, Durable, Anchored in a product
Answer:- b. Attractive, timely, durable, anchored in a product
Q3. Post the implementation of Goods and Service Tax, several companies have started providing return filing services. This is an example of ____ creating an opportunity.
a. Regulatory changes
b. Technological advances
c. Economic forces
d. Social forces
Answer:- a. Regulatory changes.
Q4. The third stage of the new product development sequence in the stage gate system is:
a. Concept Development
b. Ideation and Screening
c. Production
d. Prototype design
Answer:- c. Production.
Q5. An example of service differentiation is:
a. A laptop which offers the most powerful processor
b. A washing machine with lowest detergent consumption
c. A water purifier with three years free spare parts guarantee
d. A car which offers the highest mileage per litre of fuel
Answer:- c. A water purifier with three years free spare parts guarantee.
Q6. Which of the following is not a way to identify an innovative opportunity?
a. Finding gaps in the market offerings
b. Copying a competitor’s product
c. Observing trends
d. Solving a customer problem
Answer:- b. Copying a competitor’s product.
Q7. Which of the following represents the correct order of performing the go-to-market activities (from left to right)?
a. Targeting, segmenting, positioning
b. Positioning, segmenting, targeting
c. Segmentation, targeting, positioning
d. Positioning, targeting, segmenting
Answer:- c. Segmentation, targeting, positioning.
Q8. Which of the following is/are true about identifying an opportunity in the market?
a. Observing trend
b. Solving a problem
c. Finding gaps in the marketplace
d. All of the above are correct
Answer:- d. All of the above are correct.
Q9. A company selling watches decides to segment its market based on the age of the consumer. This is an example of segmentation by _____ variable.
a. Geographic
b. Psychographic
c. Behavioural
d. Demographic
Answer:- d. Demographic.
Q10. ______ is a critical success factor of product at project level which is indicated by a differentiated product with unique customer benefits.
a. Product superiority
b. Solid up front homework
c. High quality marketing activities
d. Slow product diffusion
Answer:- a. Product superiority.
