NTPEL assignment answer week 4 .This article will help you with the answers to NTPEL(National Programme on Technology Enhanced Learning) to answer course "consumer behaviour"
Week : 4 Assignment 2023
Course Name: Consumer Behaviour
Below you will find answers for consumer behaviour Assignment 4 Answer 2023:-
NTPEL Consumer Behaviour Assignment answers
Que1. The theory of Reasoned Action can be analyzed based on three broad constructs. They are: Attitude toward Behavior (AB), Subjective Norm related to Behavior (SN), and_____
a. Psychological Intention (PI)
b. Behavioural Intention (BI)
c. Social Intention (SI)
d. None of the above
Answer:- b. Behavioural Intention (BI)
Que 2. Which among the following options represents the correct equation for the Attitude Toward Objects (ATO) Model (1972), where ATO = attitude towards an object, b₁ = the relative importance of an attribute i, e, the product's perceived performance on attribute i, and n = number of salient attributes.
a. ATO = Σ=1 b; * e
b. ATO=1b₁+ei
c. ATO=1 bi/ei
d. None of the above
Answer:- a. ATO = Σ=1 b₁ * ei
Que3. Which among the following options represents the correct equation for the ideal point multi-attribute attitude model, where, Ap = attitude towards a product, W₁ = relative importance of attribute i, I = ideal performance of the product on attribute i, X₁= belief about product's actual performance on attribute i, n = number of salient attributes
a. Ap =1 Σ₁[1₁ − X₁]
b. Ap =1 Σi[ Ii + X₁]
c. Ap =1 Σ₁[1₁/X₂]
d. None of the above
Answer:- a. Ap = Σ=1 W₁ * [Ii - X₁]
Que4. The advertisements of pulse polio vaccination by superstar Amitabh Bachchan or the
widespread HIV awareness campaign. This is an example of changing attitude by:
a. Altering the consumer's beliefs
b. Developing new beliefs
c. Changing attribute importance
d. Changing ideal points
Answer:- a. Altering the consumer's beliefs
Que5. Dove soap came out with their USP 3/4 moisturizing substance', and Britannia milk
biscuits or Horlicks biscuits used the 'strength of a glass-full of milk' as their USP.
This is an example of changing attitude by:
a. Altering the consumer's beliefs
b. Developing new beliefs
c. Changing attribute importance
d. Changing ideal points
Answer:- a. Altering the consumer's beliefs
Que6. The culture, heritage, beliefs and social practices develop some set of values amongst the residents of any country. This may be referred to as:
a. Core Value
b. Outer Value
c. General Value
d. None of the above
Answer:- a. Core Value
Que7. Lifestyle refers to the person's pattern of living in the world as expressed in his , and
a. Activities, Interests, and Opinions
b. Actions, Innovation, and Optimization
c. Activities, Innovation, and Optimization
d. Action, Interests, and Opinions
Answer:- a. Activities, Interests, and Opinions
Que8. Petty and Cacioppo's elaboration likelihood model claimed that attitude could be
changed through persuasive communication by the following two routes:
a. Central and Peripheral route to persuasion
b. Conical and Spherical route to persuasion
c. Central and Spherical route to persuasion
d. Conical and Peripheral route to persuasion
Answer:- a. Central and Peripheral route to persuasion
Que9. Researchers (Shavitt, 1990) have put forth that the affectively based attitudes can be
changed by using persuasion.
a. Social
b. Emotional
c. Behavioural
d. None of the above
Answer:- b. Emotional
Que10. Advertisements work best if they are tailored to the kind of to change.
a. Attitude
b. Lifestyle
c. Personality
d. None of the above they are trying
Answer:- a. Attitude
