(Week 7) NPTEL Consumer Behaviour - Assignment Answer 2023
NPTEL Consumer Behaviour - Assignment 7 Answer 2023 .In this article we are going to share answers for NPTEL Consumer Behaviour . All the Answers are provided below to help students as a reference. This will help you with the answers to NPTEL (National Programme on Technology Enhanced Learning)
Week : 7 Assignment 2023 nptel
Course Name: Consumer Behaviour
Below you will find answers for Consumer Behaviour Assignment 7 Answer 2023:-
NTPEL Consumer Behaviour Assignment answers
Q1. Which law states that the proportion of the increase in utility gradually diminishes with the consumption of additional units of the product?
A) Law of Diminishing Marginal Equity
B) Law of Diminishing Marginal Utility
C) Law of Increasing Marginal Equity
D) Law of Increasing Marginal Utility
Answer:- B) Law of Diminishing Marginal Utility.
Q2. __________are referred to those groups of people who have a special interest and knowledge of a particular type of product and convey that information to the other relevant groups.
A) Celebrities
B) Opinion leaders
C) Brand ambassadors
D) None of the above
Answer:- B) Opinion leaders.
Q3. __________ is a purchase behaviour that is assumed to be made without prior planning or thought.
A) Crafted Buying
B) Impulse Buying
C) Liquid Buying
D) None of the above
Answer:- B) Impulse Buying.
Q4. Internal influencing factors of consumer decision-making are:
A) Perception
B) Attitude
C) Lifestyle Factor
D) All of the above
Answer:- D) All of the above.
Q5. __________ refers to the symbolic or significative cues or actions that evoke/stimulate a reaction from the receiver.
A) Motive
B) Stimuli
C) Dispersion
D) None of the above
Answer:- B) Stimuli.
Q6. ___________ has created the bridge between the desirability of the luxury world and the function and necessity of the mass market
A) Premiumisation
B) Customisation
C) Globalisation
D) Socialisation
Answer:- A) Premiumisation.
Q7. Product, price, place, and promotion are:
A) Social parameters
B) Situational factors
C) Marketing mix elements
D) Economic factors
Answer:- C) Marketing mix elements.
Q8. ____________ refers to the resultant brand attitude and the confidence associated with the purchase decision.
A) Brand Loyalty
B) Brand Comprehension
C) Brand Apprehension
D) None of the above
Answer:- A) Brand Loyalty.
Q9. In which choice rule do consumers establish a minimum cutoff point for each attribute?
A) Conjunctive rule
B) Disjunctive rule
C) Lexicographic heuristics
D) None of the above
Answer:- A) Conjunctive rule.
Q10. Rogers (2003) delineate _____________ as the degree to which an innovation is perceived as being better than the idea it supersedes.
A) relative advantage
B) trialability
C) comprehensibility
D) acceptability
Answer:- A) relative advantage.
