(Week 8) NPTEL Consumer Behaviour - Assignment Answer 2023
NPTEL Consumer Behaviour - Assignment 8 Answer 2023 .In this article we are going to share answers for NPTEL Consumer Behaviour . All the Answers are provided below to help students as a reference. This will help you with the answers to NPTEL (National Programme on Technology Enhanced Learning)
Week : 8 Assignment 2023 nptel
Course Name: Consumer Behaviour
Below you will find answers for Consumer Behaviour Assignment 8 Answer 2023:-
NTPEL Consumer Behaviour Assignment answers
Q1. _____________ refers to the decision-making process by which organisations establish the need for purchased products and services and identify, evaluate, and choose among alternative brands and suppliers.
a. Organizational Producing
b. Organizational Consuming
c. Organisational Buying
d. None of the above
Answer:- c. Organisational Buying
Q2. Derived demand results in ups and downs in business market demand. This is referred to as:
a. Non-Volatile Demand
b. Volatile Demand
c. Actual Demand
d. None of the above
Answer:- b. Volatile Demand.
Q3. Which among the following options does not represent external factors influencing organisational buying decisions?
a. Customer Power
b. Market Stagnation
c. Purchasing Policy
d. Process Mentality
Answer;- c. Purchasing Policy
Q4. Which approach refers to acquiring and disseminating more information over an extended period?
a. Problem-solving approach
b. Persuasion
c. Bargaining
d. Politicking
Answer:- a. Problem-solving approach
Q5. The entities related to the business purchase decision and can influence the buying decision at any stage are referred to as:
a. Deciders
b. Gatekeepers
c. Influencers
d. Buyers
Answer:- c. Influencers
Q6. _____________ encompasses those entities who are directly or indirectly connected with the organisational buying decisions and perform their specific roles.
a. Buying Corners
b. Buying Centres
c. Buying Lanes
d. None of the above
Answer:- b. Buying Centres
Q7. Which entities in the organisation are delegated to make the buying decision?
a. Users
b. Buyers
c. Deciders
d. None of the above
Answer:- b. Buyers
Q8. The _____________ era was characterised by the underlying importance of the consumption pattern rather than just the act of buying.
a. Modernist
b. Post-Modernist
c. Conventional
d. None of the above
Answer:- b. Post-Modernist
Q9. ____________ is the branch of consumer research that is mainly concerned with understanding the act of consumption itself rather than the act of buying (i.e., consumer decision-making).
a. Realism
b. Interpretivism
c. Unrealism
d. Subjectivity
Answer:- b. Interpretivism
Q10. Which among the following options does not represent internal factors influencing organisational buying decisions?
a. Nature of the firm's business
b. Purchasing Ethics
c. Purchasing Structure
d. Market Segmentation
Answer:- d. Market Segmentation
